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April 25, 2025

Every time you click, swipe, or tap, you’re participating in an evolving financial experience. The embedded finance market in GCC is expected to grow to USD 2 bn by 2030 at a 30% annual growth rate from USD 250 m in 2022 (Source: Roland Burger). Financial products are becoming invisible and being embedded into everyday platforms, or vice versa. And the fundamental change isn’t just technology—it’s how financial products are delivered and, more importantly, where they are delivered.

When Industries Become Financial Distribution Channels

What makes this evolution so powerful is that platforms are becoming the new distribution channels for financial services.

Take mobility platforms offering car loans to drivers. Or a software platform becoming the gateway for SME banking. Even a healthcare app embedding insurance into treatment plans. These industries have emerged from channels to ecosystems that customers trust and engage with daily.

Take mobility platforms like Uber or Ola, which now offer vehicle loans and insurance products directly to their drivers, often faster and more conveniently than traditional lenders. Shopify, originally an e-commerce enabler, has evolved into a powerful financial services hub, offering merchants embedded banking, lending, and payments through Shopify Capital. Zoho and Tally, popular among Indian SMEs, are increasingly integrating financial tools like invoice financing and payment reconciliation directly into their core accounting software.

Even healthcare apps are moving into this space — Practo and 1mg, for example, are exploring insurance partnerships that allow patients to finance treatments or access micro-insurance at the point of care. These industries have evolved from being mere service providers to trusted ecosystems that customers interact with daily, becoming natural gateways for financial products.

And here’s the reality: they’re doing a better job of capturing user attention than banks are.

Why Banks Can’t Sit This Out

Embedded finance changes the role of banks from financial product distributors to financial product enablers, manufacturers, and compliance layers. And unless banks adapt, they risk becoming invisible. The products may still be theirs, but the customer experience, the journey, the loyalty? That could belong to someone else.

The winners will be the banks that evolve:

• From product manufacturers to experience enablers
• From owning the customer interface to powering ecosystems from behind the scenes
• From chasing users to meeting them exactly where they are

It is imperative for banks to consider building the rails, the compliance layer, the intelligence and integrating them seamlessly into someone else’s digital experience.

The FinTech Opportunity: Build the Plumbing, Not Just the App

For FinTechs, the play is clear. The bigger opportunity lies in becoming the infrastructure layer—the rails and intelligence that power finance behind the scenes.

Think decision-making engines for marketplaces. Real-time credit embedded into platforms. Smart KYC workflows are triggered inside CRMs. This is where scale lives—and where future value will be built.

Case in Point: Mashreq’s Embedded Supply Chain Financing

We’re already seeing this play out in the GCC. In the UAE, Mashreq Bank has partnered with Invoice Bazaar to offer supply chain financing directly embedded into B2B ecosystems.

Instead of applying for credit separately, SMEs get access to working capital at the point of invoice generation. The underwriting decision is instant with a frictionless experience. Finance becomes part of the workflow, not a step outside of it. It’s finance reimagined to match the tempo of modern business.

What Leaders Need to Ask Now

For decision-makers in banks and FinTechs, this shift demands bold thinking and fast execution. Some questions to bring to the next leadership offsite:

• Are we integrated into the digital journeys our customers already live in?
• Can someone use our financial products without ever visiting our app?
• Are we seeing non-financial platforms as competition or as our next growth partners?

The Bottom Line: Finance Has to Follow the Customer

Here’s the truth: the future of finance is being built inside digital platforms where users shop, work, move, and live.

Those who embrace embedded finance will lead it.

Already, in sectors like retail, logistics, and healthcare, financial services are being woven directly into digital experiences — often invisibly to the end user. Andreessen Horowitz highlights that embedded finance has the potential to boost customer engagement and retention by up to 20% as financial services become part of native workflows. Staying relevant means adapting to a world where banking is a feature embedded seamlessly in digital workflows.

April 11, 2025

As the Digital Finance Landscape accelerates, one phenomenon is reshaping how consumers engage with financial services: the rise of the SuperApp. These integrated platforms blend Financial, Lifestyle, and Commercial Services into a single user experience—driving higher engagement, loyalty, and digital inclusion.

According to a recent whitepaper co-authored by IBS Intelligence and Mobifin, 79% of consumers express interest in using a single app to manage daily activities, while 77% say they would increase their usage of SuperApps if a broader set of lifestyle and other needs were integrated in the same app. This shift is more than a convenience play—it’s a call for ecosystem thinking, where banks, FinTech’s, and platform providers reimagine their roles in the digital economy.

Asia has the highest number of implementations for superapp innovation. WeChat in China and Grab in Southeast Asia have evolved into multi-service platforms by embedding finance into social, mobility, and retail experiences. WeChat’s mini-program architecture allows third-party services to thrive within a single interface, while Grab’s use of operational data enables real-time underwriting and tailored micro-finance products.

These platforms show that the future of Finance lies not in isolated apps, but in integrated ecosystems—where banking is contextually woven into everyday life.

India is rapidly emerging as one of the most exciting markets for super app innovation. With over a billion mobile connections and a robust digital infrastructure, India’s FinTech growth is underpinned by a unique blend of public policy, entrepreneurial momentum, and user readiness.

The foundation lies in India Stack—a suite of interoperable public digital goods including Aadhaar (identity), UPI (real-time payments), and eKYC. These layers enable rapid onboarding, seamless compliance, and cost-efficient delivery of services across urban and rural populations.

Paytm, a frontrunner in this space, has evolved into a multi-vertical platform offering payments, lending, insurance, investments, ticketing, and commerce. Its ability to serve semi-urban and rural users exemplifies the inclusive promise of the super app model. Meanwhile, PhonePe has built a robust financial and merchant ecosystem, and Tata Neu brings cross-sector capabilities by integrating retail, travel, finance, and healthcare into a unified digital experience.

Government-led initiatives like the Digital India Mission and ONDC (Open Network for Digital Commerce) are pushing the envelope further by encouraging open-access platforms and reducing digital monopolies. This supportive policy environment has enabled India’s FinTech players to test, scale, and innovate at an unmatched pace.

The Indian model offers global players an important reference point—how digital infrastructure, when combined with agile platforms and interoperable policy frameworks, can drive both scale and inclusivity.

Markets across the Americas and Europe face more complex regulatory environments and stronger consumer preferences for app specialization. However, open banking initiatives and real-time payment systems (e.g., FedNow in the U.S.) are laying the groundwork for change.

Platforms like Revolut, Cash App, and PayPal are gradually expanding into savings, crypto, remittances, and wealth products. While they haven’t yet reached the scale or breadth of their Asian counterparts, their strategic direction signals a growing interest in integrated digital ecosystems.

The competitive advantage for banks lies beyond transactions—in creating seamless experiences that integrate finance with everyday life. It demands a platform-first thinking.

India’s FinTech landscape provides a compelling example of how inclusive growth, platform strategy, and infrastructure alignment can power the next wave of global super apps. For financial institutions around the world, the opportunity lies not in replicating Asia’s success, but in interpreting its core principles in a way that aligns with local consumer needs, regulatory frameworks, and ecosystem dynamics.

March 28, 2025

Lending decisions involve assessing both a borrower’s ability to pay (capacity to repay) and their willingness to pay (intention to repay), with lenders evaluating factors like income, credit history, and business plans to determine creditworthiness.

For decades, lending decisions have relied on a rigid framework of determining borrowers’ ability to repay with factors like credit scores, financial statements, and collateral. While effective for traditional borrowers, this model excludes millions of viable businesses and individuals who lack extensive credit histories. The rise of artificial intelligence (AI) and alternative data is forcing banks and fintech firms to rethink risk assessment, unlocking new opportunities in credit access while demanding a fundamental shift in underwriting strategies.

The Limitations of Traditional Credit Scoring

Credit scoring models—primarily driven by FICO frameworks — are backward-looking. They assess past borrowing behaviour but often fail to capture a borrower’s current and future financial health. This creates inefficiencies:

• Thin-file and no-file borrowers: Millions of small businesses and individuals lack sufficient credit history, making them invisible to traditional lenders.
• Static risk assessment: Traditional models rely on historical repayment data rather than real-time financial activity, missing dynamic changes in a borrower’s ability to repay.
• Collateral dependency: Many lenders still require collateral, excluding businesses that operate on cash flow rather than fixed assets.

With the explosion of digital transactions and AI-driven analytics, these limitations are no longer justifiable.

AI and Alternative Data: A New Approach to Credit Risk

AI is transforming credit risk models by incorporating alternative data—real-time financial behaviours, digital interactions, and business performance metrics that go beyond static credit reports. This approach allows for a more dynamic and inclusive assessment.

1. Real-Time Transaction Analysis

AI-powered models analyse continuous transaction flows from bank accounts, payment processors, and accounting software. Rather than focusing solely on past credit events, lenders can assess real-time cash flow, spending patterns, and revenue consistency. This is especially valuable for small businesses that may not have years of financial statements but demonstrate healthy, recurring income.

2. Behavioural and Digital Footprints

With machine learning, lending models can evaluate signals beyond traditional financial statements:

• E-commerce sales and platform reviews: A business’s performance on platforms like Shopify, Amazon, or Etsy can indicate stability and growth potential.
• Social media and customer engagement: Frequent, positive customer interactions and online presence suggest business vitality.
• Utility and rental payments: Regular, on-time payments for rent, electricity, and internet provide alternative indicators of creditworthiness.

3. AI-Powered Predictive Risk Models

AI excels at recognizing patterns that human underwriters and legacy algorithms miss. By analyzing billions of data points, AI-driven credit models can:

• Detect early warning signs of financial distress.
• Adjust risk scores dynamically based on real-time data.
• Identify low-risk borrowers that traditional models might reject.

For lenders, this translates into lower default rates, more precise risk pricing, and increased lending opportunities.

Birds Eye View on Middle East – Where is the adoption?

While banks are catching up, regulators are front running the push towards adoption. The Central Bank of Egypt (CBE) has permitted banks to incorporate alternative data sources into their credit scoring models, including customer behavior, social data, and financial and non-financial transactions. By leveraging such diverse data points, Egyptian banks can offer tailored financial products and expand credit access to underserved segments of the population.

Similarly, Mashreq Bank analyzes six months of bank statements using an advanced analytical engine. This process provides a comprehensive 20-line summary, offering insights into turnover trends, buyer and supplier relationships, payment regularity, and the frequency of bounced checks. By focusing on transactional data, Mashreq Bank gains a nuanced understanding of an SME’s operational dynamics and financial behavior, leading to more accurate credit evaluations and expanded access to financing for SMEs that might otherwise be excluded due to inadequate financial documentation.

Challenges and Considerations

While AI and alternative data offer a more inclusive and predictive lending model, they also introduce new complexities:

• Regulatory scrutiny: Financial regulators demand transparency in AI-driven credit decisions. Lenders must ensure their models are explainable and free from bias.
• Data privacy: The use of alternative data requires strict compliance with privacy laws like GDPR and CCPA. Borrowers must have clarity on how their data is used.
• Model accuracy and fairness: AI models can inadvertently reinforce biases if not trained on diverse, representative datasets. Continuous monitoring and recalibration are essential.

AI and alternative data are not just enhancing credit assessment—they are rewriting the rules of lending. Banks and fintechs that fail to embrace these innovations risk losing market share to data-driven competitors. The future of credit is:

• Proactive, not reactive—Lenders will assess borrowers based on real-time financial health, not outdated reports.
• Inclusive, not exclusive—AI-driven lending will extend capital to underrepresented small businesses and individuals.
• Dynamic, not static—Credit models will evolve continuously, adapting to economic shifts and borrower behaviors in real time.

Traditional credit scores are becoming obsolete. The question is: Will your institution adapt to the new era of lending, or will it be left behind?

March 03, 2025

The Middle East is undergoing a FinTech transformation, driven by digital-first policies, financial inclusion initiatives, and an increasingly tech-savvy population. For Indian FinTech’s looking to establish a stronghold in the region, AI-driven automation is not just an advantage—it’s a necessity. From hyper-personalized banking to intelligent fraud detection, AI is reshaping financial services, creating new opportunities for cross-border expansion.

As competition intensifies and regulatory frameworks evolve, FinTech firms must leverage AI-powered automation to enhance customer experience, optimize risk management, and streamline operations.

In a region where digital banking adoption is at an all-time high— 36.84 Mn internet users in KSA in 2024 with an internet penetration rate of 99%, and the UAE aims to become 100% cashless by 2030—automation is at the heart of FinTech innovation. Here are the three core applications of AI in financial services:

1. AI-Driven Risk Intelligence: Fraud Detection and Compliance

Global FinTech’s face stringent compliance requirements when entering the Middle East. AI is helping firms navigate these regulatory landscapes by automating fraud detection and compliance monitoring.

• Real-Time Fraud Detection: AI models analyse millions of transactions in real time, flagging suspicious activities and reducing false positives. GCC-based banks are already leveraging AI-driven anti-money laundering (AML) systems to strengthen compliance.
• Regulatory Automation (RegTech): AI-based RegTech solutions ensure seamless adherence to KYC, AML, and other local compliance mandates. For instance, AI-driven identity verification tools are cutting KYC processing times from days to minutes.
• Alternative Credit Scoring: The region has a sizable underbanked population. AI models use alternative data, such as mobile payments, spending behaviour, and social patterns to assess creditworthiness, opening lending opportunities for FinTech’s.

2. Hyper-Personalization: A New Standard in Digital Banking

With Middle Eastern consumers expecting digital-first experiences, AI-powered personalization is no longer optional—it’s an expectation.

• AI-Based Wealth Management: Robo-advisory platforms like Sarwa (in the UAE) and AI-driven investment tools are transforming wealth management by offering customized portfolio strategies based on the user’s risk appetite and spending habits.
• Dynamic Financial Planning: AI-powered banking solutions track spending patterns to offer personalized budgeting, savings, and investment recommendations, improving financial wellness for customers.
• AI-Led Credit and Lending Decisions: Traditional lending models are giving way to dynamic, AI-driven loan approvals that factor in real-time financial behaviours rather than just static credit scores. for SMEs.

3. Conversational AI: Rise of Intelligent Financial Assistants

AI-powered chatbots and voice assistants are redefining customer engagement in the Middle East’s FinTech landscape.

• Multilingual AI Assistants: With diverse linguistic needs, FinTech firms are deploying AI assistants fluent in Arabic, English, and Hindi, ensuring seamless communication with customers across the region.
• AI-Powered Customer Support: Virtual assistants are handling over 80% of routine banking queries, freeing up human agents for high-value interactions. Emirates NBD’s EVA chatbot and Mashreq Bank’s AI-driven assistant have set benchmarks in AI-driven customer service.
• Voice-Enabled Banking: Voice-based intelligence applications in FinTech are making transactions easier, with users executing payments, checking balances, and managing other financial tasks through Alexa or Google Assistant integrations.

The MENA FinTech market is expected to grow at a CAGR of 10% by 2027, fuelled by regulatory advancements and increased AI adoption. Indian FinTech firms looking to expand must view AI as a core enabler rather than a complementary feature. Following are the benefits that will empower Indian FinTech’s:

• Faster Market Penetration: Use of AI accelerates compliance approvals and customer onboarding, reducing the time-to-market for Indian FinTech’s entering the Middle East.
• Cost Efficiency & Scalability: Automating operational workflows reduces costs and allows FinTech’s to scale without exponentially increasing overhead.
• Competitive Differentiation: AI-powered financial services set FinTech’s apart in a market that increasingly values real-time, data-driven financial decision-making.

The AI revolution in FinTech is not about replacing human expertise but enhancing it. For Indian FinTech’s targeting the Middle East, adopting AI-powered automation is the key to navigating complex regulatory environments, personalizing financial services, and scaling cross-border operations efficiently.

As the region accelerates its journey toward AI-driven financial ecosystems, those who integrate intelligent automation will lead the next wave of FinTech innovation.

February 14, 2025

In today’s rapidly evolving financial landscape, small businesses must leverage innovative fintech solutions to stay competitive and thrive. As senior executives in the fintech and banking industry, understanding the most impactful fintech solutions for small businesses is crucial. Let’s explore the key fintech solutions that can empower small businesses, enhance their operations, and drive growth.

1. Digital Payment Solutions

Digital payment solutions are at the forefront of fintech innovation. Small businesses can benefit significantly from adopting digital payment platforms that offer speed, efficiency, and security. Solutions like Square, PayPal, and Stripe enable businesses to accept various payment methods, including credit cards, digital wallets, and contactless payments. These platforms often come with lower transaction fees compared to traditional payment processors, reducing overhead costs. Additionally, with the advancement in digital payments with contactless payments, there are various NFC-enabled wearable devices that users prefer to make payments from. Also, digital payment solutions provide real-time transaction data, helping businesses manage their cash flow more effectively.

2. Online Lending Platforms

Access to capital is a perennial challenge for small businesses. Online lending platforms such as Kabbage, OnDeck, and Funding Circle use advanced algorithms and data analytics to assess creditworthiness and provide quick access to funds. These platforms offer a streamlined application process, often with faster approval times and more flexible terms than traditional banks. Cash flow-based lending enables tailored, short-term, small-sized credit products and risk assessment of MSMEs, based not on their balance sheet or assets. By leveraging online lending, small businesses can secure the necessary capital to expand operations, invest in new technologies, and manage cash flow gaps.

3. Digital Accounting and Bookkeeping Tools

Efficient financial management is critical for small businesses. Digital accounting and bookkeeping tools like QuickBooks, Xero, and FreshBooks automate financial tasks, reducing the risk of errors and saving time. These tools provide real-time financial insights, enabling business owners to make informed decisions. Features such as automated invoicing, expense tracking, and financial reporting help streamline operations and improve overall financial health

4. Embedded Finance Solutions

At the heart of this transformation is embedded finance. Embedded finance integrates financial services directly into the business processes of small businesses, allowing them to access banking services seamlessly within their existing workflows. This can include embedded payments, lending, and insurance solutions, which simplify financial management and enhance operational efficiency. For example, Shopify’s embedded finance solutions enable merchants to manage payments, loans, and other financial services directly from their e-commerce platform

5. Supply Chain Financing

Supply chain financing solutions help small businesses manage their cash flow by providing early payment options for invoices. Platforms like Cleareye and PrimeRevenue offer dynamic discounting and reverse factoring, allowing businesses to receive payments faster and improve liquidity. This approach not only enhances cash flow but also strengthens relationships with suppliers and buyers, fostering a more resilient supply chain

6. Cybersecurity Solutions

With the increasing reliance on digital platforms, cybersecurity is paramount. Small businesses are often targeted by cyberattacks due to their limited security infrastructure. Fintech solutions like LastPass, Norton, and Bitdefender offer affordable cybersecurity measures, including advanced authentication features, encryption, and real-time threat detection. Implementing robust cybersecurity solutions helps protect sensitive customer data and maintain trust

7. Financial Management and Analytics

Advanced financial management and analytics tools provide small businesses with deeper insights into their financial performance. Platforms like Fathom and Spotlight Reporting offer comprehensive financial analysis, forecasting, and scenario planning. These tools help businesses identify trends, optimize operations, and make strategic decisions based on data-driven insights

Conclusion

Ultimately, the journey toward a transformed small business landscape is not about merely offering new products. It’s about fundamentally rethinking the way finance is delivered, ensuring that every solution is crafted with an intimate understanding of the small business experience.

For small businesses, adopting the right fintech solutions can be a game-changer. From digital payment solutions and online lending platforms to embedded finance and cybersecurity measures, these technologies offer numerous benefits, including improved efficiency, enhanced financial management, and better access to capital. As senior executives in the fintech and banking industry, it is essential to stay informed about these innovations and guide small businesses toward the solutions that best meet their needs. By doing so, we can empower small businesses to thrive in an increasingly digital world.

The future belongs to those who are willing to challenge conventional wisdom, embrace disruption, and drive a new era of financial inclusion and efficiency. Are we ready to lead that change?

January 10, 2025

The insurance industry is rapidly transitioning from reactive, post-event responses to predictive and proactive risk management models. This shift is driven by advanced technologies like artificial intelligence (AI) and the Internet of Things (IoT), which enable real-time insights and decision-making. For the FinTech sector, this transformation presents opportunities to integrate innovative insurance solutions into financial services ecosystems, enhancing customer experiences and unlocking new revenue streams.

Traditional Underwriting vs. Real-Time Risk Assessment

Traditionally, insurers relied on static data such as age, income, or credit scores to make underwriting decisions. However, AI and IoT are revolutionizing this model by enabling real-time, behaviour-based risk assessments.

Opportunities for Banks

For banks, this trend offers avenues for deeper partnerships with insurers. For example, a digital bank could integrate IoT-powered auto insurance with its car loan products, enhancing its value proposition while collecting cross-industry data to refine customer insights. Research indicates that integrating AI and IoT in insurance could reduce underwriting costs by 30-50% and claims costs by up to 20%. Fintech firms can leverage this efficiency by building AI-driven analytics solutions for insurers.

Usage-Based Insurance (UBI): Personalized and Data-Driven Coverage

Usage-based insurance (UBI) exemplifies personalization, using telematics and IoT data to adjust premiums based on real-time usage or behaviour.

In auto insurance, UBI models such as pay-as-you-drive (PAYD) and pay-how-you-drive (PHYD) directly link premiums to driving habits.

For FinTech and B2B banking tech players, UBI seamlessly integrates with financial products. Digital banks can bundle UBI auto insurance with vehicle loans, offering competitive premiums to safe drivers. This integration not only enhances the bank’s offerings but also fosters customer loyalty. According to an independent report, the global UBI market, valued at $25 billion in 2020, is projected to grow to $65 billion by 2027, presenting lucrative opportunities for collaboration between fintech firms and insurers.

Embedded Insurance: Integrating Coverage at the Point of Need

Embedded insurance integrates coverage directly into financial and e-commerce ecosystems, offering seamless protection & enhancing customer journeys. Imagine a banking app that provides travel insurance during airline ticket purchases or device insurance with a loan for a new smartphone. This approach increases customer convenience while diversifying revenue streams for banks and fintech platforms. Businesses adopting embedded insurance report an 8-10% increase in conversion rates and a fivefold increase in lifetime customer value, says Cover Genius.

For fintech founders, embedded insurance APIs offer a low-code way to integrate insurance into existing platforms. This is especially advantageous for neobanks and payment platforms seeking differentiation in crowded markets.

AI-Driven Claims Processing

Claims processing, a longstanding bottleneck in the insurance industry, is being transformed by AI and blockchain technologies. Leading Insurtech companies like Lemonade use AI-driven bots to process claims in seconds. Fintech firms can replicate this success by embedding AI tools into their platforms to streamline insurance claims tied to loans or credit card protection plans. Blockchain-based smart contracts enhance the claims process further, enabling automated payouts when predefined conditions are met. This integration creates operational synergies and delivers faster, more transparent claim settlements.

The Future of Insurance and FinTech Collaboration

The shift from reactive to predictive insurance models aligns perfectly with the digital-first ethos of FinTech and BankTech companies. As insurers adopt AI, IoT, and blockchain technologies, fintech firms are uniquely positioned to act as enablers, integrating predictive insurance solutions into their platforms to drive growth.

Unlocking New Product Categories

Digital banks can explore new product categories, such as usage-based auto insurance bundled with car loans or health-focused policies linked to credit scores. Payment platforms can offer contextual coverage at checkout, and fintech startups specializing in AI analytics can co-create real-time risk assessment tools.

Market Growth and Opportunities

Research suggests, the global Insurtech market is projected to grow to $152 billion by 2030, driven by demand for predictive and personalized solutions. For fintech founders and bankers, collaboration, innovation, and customer-centricity will be key to unlocking this market. By embedding insurance into financial ecosystems, automating claims, and leveraging IoT-driven models, the industry can deliver transformative products that redefine financial protection in the digital age.

December 04, 2024

The Small and Medium Enterprises (SMEs) are the lifeblood of innovation and growth in the vibrant economies of the Middle East and India. However, despite their critical role, these businesses often face significant barriers in accessing the financial services they need to flourish. The Cedar-IBSi FinTech Lab, through the progress of its members have seen the transformative power of reimagining corporate banking to better serve SMEs.

Navigating Banking for SMEs and their challenges

SMEs in India and Middle East are incredibly diverse. However, they share common challenges – limited access to credit, cumbersome banking processes, and a lack of tailored financial products. Traditional banks with legacy systems and rigid structures often fail to meet the unique needs of SMEs.

1. Credit Constraints: SMEs often find it difficult to secure financing due to stringent requirements and lengthy approval processes.
2. Complex Banking: Traditional banking practices, such as onboarding and rigid credit scoring, hinder the SMEs’ growth.
3. Limited Tailored Solutions: Generic banking products fail to address the specific needs of SMEs, leaving them underserved.

Reimagining Corporate Banking for SMEs

To unlock the full potential of SMEs, corporate banking must evolve to address their unique challenges.

1. FinTech Partnerships: Collaborating with FinTechs can streamline processes, enhance credit scoring, and provide innovative solutions.
2. Supply Chain Financing: By offering early payment options, banks can improve SMEs’ cash flow and strengthen supply chain relationships. This approach assists thin-file customers in securing credit.
3. Embedded Finance: Integrating financial services into SMEs’ workflows can simplify their financial management and create more opportunities.
4. Tailored Products: Developing flexible and scalable products, such as micro-loans and GST-flow-based lending (in India), can cater to SMEs’ specific needs. Flexible and scalable features to adapt to evolving nature of SMEs such as dynamic loan terms based on business cycles will help.
5. Digital Transformation: Embracing digital banking can improve service delivery and empower SMEs with efficient financial tools.

Success Stories in Corporate Banking for SMEs

1. Middle East Success Story: Mashreq Bank and Invoice Bazaar: Mashreq Bank in the UAE partnered with Invoice Bazaar, a FinTech startup, to it’s platform to offer early payment options for invoices, improving cash flow. The partnership has enabled Mashreq Bank to extend its reach to a broader SME customer base, providing them with much-needed liquidity.
2. India’s Digital Revolution: ICICI Bank and InstaBIZ: ICICI Bank launched InstaBIZ, a comprehensive digital banking platform tailored for SMEs that offers a range of services, including instant overdraft facilities, business loans, and digital payments. Using AI and machine learning to streamline loan approvals and provide personalized financial solutions, it empowers SMEs to manage their finances more effectively and access a wider range of financial services.
3. Regulatory Sandbox in Bahrain: The Central Bank of Bahrain (CBB) launched a regulatory sandbox in 2017 to foster FinTech innovation and to allow firms to test their solutions in a controlled environment with regulatory oversight. Tarabut Gateway, a FinTech company used the sandbox to develop and refine its open banking platform. This platform now facilitates secure data sharing between banks and FinTechs, enhancing financial services for SMEs.
4. Regulatory Sandbox in India: The Reserve Bank of India (RBI) introduced its regulatory sandbox framework in 2019 to promote innovation in the FinTech sector. Cashfree, a participant of the program, tested its payment solutions to refine its products and ensure compliance with regulatory standards, ultimately providing more efficient payment solutions for SMEs.

By reimagining corporate banking, we can empower SMEs to thrive. By collaborating with FinTechs, offering tailored solutions, embracing digital technologies, and fostering innovation through regulatory sandboxes, we can create a banking ecosystem that supports the growth and success of SMEs.

The future of corporate banking lies in its ability to adapt and innovate. By addressing the unique needs of SMEs in the Middle East and India, banks can unlock significant economic potential, driving growth and prosperity in these regions.

A direct call to action for CXO bankers and FinTech founders: The time to act is now. Embrace the opportunities presented by digital transformation and FinTech innovation to better serve SMEs.

November 19, 2024

The rise of “Buy Now, Pay Later” (BNPL) services has revolutionized consumer finance, offering a convenient and flexible alternative to credit cards.. Platforms like Klarna, Afterpay, Affirm, and PayPal, enable a transformative way for people to make purchases and spread payments over several weeks or months, often without interest if paid on time.

The appeal is evident: convenience, flexibility, and the psychological ease of delaying payments. However, beneath this facade, BNPL also brings financial risks and challenges that require careful management and strategic thinking, especially in today’s fast-evolving digital economy.

Explosive Growth and Consumer Adoption

BNPL’s growth has been staggering. In 2023, the market was valued over $157 billion, projected to grow at a CAGR of nearly 25% over the next five years. E-commerce platforms have embraced BNPL, with over 60% of online merchants offering these options at checkout. In Australia, for example, BNPL transactions have become so pervasive that nearly 30% of online shoppers have used BNPL services at least once in the past year. In the U.S., reports indicate that BNPL accounts for over $100 billion in annual spending—a clear indication of how embedded these services have become in consumer habits.

This surge in BNPL adoption is driven by convenience, seamless integration into the checkout process, and strategic partnerships with major retailers. This is an attractive option, especially for younger generations like Millennials and Gen Z, who prefer to avoid traditional credit cards.

For merchants, BNPL boosts conversion rates and average ticket sizes. According to research from PYMNTS.com, merchants have observed a 20-30% increase in conversion rates and a 30-50% uptick in average ticket size when BNPL options are offered.

Drawbacks of BNPL

However, BNPL services come with potential drawbacks. One major concern is the risk of debt accumulation. A significant portion of BNPL users fall behind on payments, negatively impacting their credit scores. A study by Credit Karma in early 2023 revealed that 34% of BNPL users reported falling behind on at least one payment, and 72% of those who missed payments saw a negative impact on their credit scores.

The ease of use and perceived affordability of BNPL can lead to impulse spending, making it difficult to track overall spending and manage cash flow.

Another issue is the lack of regulatory oversight as compared to credit cards. However, with the rapid adoption of BNPL, financial regulators in regions like the United States, Australia, and the European Union are beginning to scrutinize these platforms.

Managing BNPL Responsibly

Given the growing integration of BNPL in everyday financial transactions, it’s crucial for consumers to use these services wisely. Here are some key strategies for managing BNPL responsibly:

1. Track All BNPL Obligations: Use budgeting apps or financial tools to avoid missed payments.
2. Treat BNPL Like Credit: Approach BNPL commitments with caution, as a traditional loan along with its total financial obligation.
3. Avoid Overlapping Instalment Plans: Juggling multiple BNPL payments can lead to cash flow issues.
4. Review Terms and Conditions: Understand the fees and potential penalties before agreeing to a BNPL plan.

As BNPL continues to grow in popularity, financial education becomes crucial. Consumers should be aware of the implications and use these services responsibly.

For FinTech founders, bankers, and technology vendors, the BNPL trend presents a dual opportunity: to innovate and cater to evolving consumer needs and foster responsible lending practices.

The future of BNPL likely involves tighter regulations, data-driven credit assessments, and innovations designed to empower consumers.

November 08, 2024

The recent FinTech landscape has been marked with a series of high-profile failures. The Reserve Bank of India’s recent press release announcing clampdown on certain NBFCs; the demise of promising startups like Tally, a 9-year-old company last valued at US $855 million; FinTech funding deal volumes at all-time lows since 2017; there are many setbacks. However, beneath the surface, a significant transformation is underway, shaping the future of FinTech.

The initial euphoria surrounding FinTech led to a proliferation of startups, many of which lacked a clear value proposition or even a sustainable business model. As the market matured, investors and regulators alike became more discerning, scrutinizing companies for their ability to deliver tangible benefits to consumers and businesses. This increased scrutiny has forced FinTech companies to adapt and evolve. Those that have survived the initial wave of disruption are now focusing on building robust, compliant, and customer-centric solutions. They are leveraging advanced technologies like artificial intelligence (AI) and machine learning (ML) to automate processes, enhance security, and personalize services.

Furthermore, the traditional banking sector is embracing digital transformation. Banks are recognizing the potential of FinTech to drive innovation and improve customer experiences. Collaborations and partnerships between FinTech companies and banks are becoming increasingly common, fostering a more inclusive and competitive financial ecosystem. The financial technology industry, globally, is undergoing a tectonic shift. FinTechs, banks, and regulators are all maturing.

While challenges remain, the future of FinTech remains bright. As the industry matures, we can expect to see a new generation of FinTech companies emerge, offering innovative solutions to address pressing financial needs. By focusing on compliance, customer-centricity, and technological innovation, FinTech can continue to drive financial inclusion and empower individuals and businesses worldwide.

Regulators have strengthened their oversight by implementing policies and frameworks aimed at protecting end consumers. This shift has prompted banks to change their approach to new FinTechs, moving from a competitive stance to one of cooperation and collaboration.

The ecosystem has also seen mature ex-bankers becoming founders now who understand the regulations. These executives know that FinTech is not just a checking account with fancy UI/UX on a mobile app. Fortunately, banks know this too, and they have started to invest in technology. The Middle East has ~178 banks with US $2 trillion in assets, spending US$10+ billion annually on banking and new-age technologies.

The rise of AI/ML is revolutionizing the way financial services are delivered. These technologies are enabling FinTech companies to develop sophisticated solutions that can automate processes, improve decision-making, and enhance customer satisfaction. While the future of FinTech is undoubtedly uncertain, it is far from bleak.

The industry is evolving, and those companies that can adapt to the changing landscape and deliver real value to customers will thrive. As the dust settles, we can expect to see a more mature and sustainable FinTech sector emerge.

October 16, 2024

In the fast-paced world of B2B FinTech, fraud management is not just a regulatory checkbox—it’s a cornerstone of sustainable growth and long-term success. Managing fraud is not just about compliance; you have to protect your business, customers, and reputation. For FinTech founders, especially those aiming to scale, addressing fraud early can save you from costly mistakes down the line. This blog underscores the paramount importance of integrating RegTech based fraud management solutions into B2B FinTech operations right from the outset.

As the volume of sensitive financial data and transactions handled by FinTechs increase, fraudsters too become more sophisticated. Without solid fraud prevention measures in place, a single breach can lead to significant financial losses, reputational damage, and loss of customer trust. These factors can be devastating for a young company. In the B2B space, where partnerships and trust are paramount, companies that fail to prevent fraud early on may struggle to secure long-term relationships or attract further investment.

Fraud management is a competitive advantage. Prioritizing robust fraud prevention strategies signals to your customers and investors that you take risk management seriously. This can set you apart in a crowded market.

B2B FinTech is also highly sensitive to disruptions. If your platform is seen as vulnerable to fraud, larger corporate clients will hesitate to trust you with their transactions. This is especially critical when dealing with financial institutions, enterprise-level clients, or international payments. By embedding fraud prevention into your core systems from day one, you are essentially future proofing your operations and showing clients and investors that you have a plan for scalability.

Enter RegTech; transforming how FinTech companies handle fraud detection and compliance. By using advanced technologies like AI and machine learning, RegTech can monitor real-time transactions, flag suspicious activities, and ensure ongoing compliance with global regulations. These automated tools reduce the complexity of regulatory frameworks, freeing up your team to focus on growth while also protecting your platform from bad actors.

Integrating RegTech solutions early equips you better to handle fraud and makes you more appealing to investors. Venture Capital (VC) companies are increasingly looking for startups that have these systems in place, as they reduce operational risk and demonstrate a clear path to scaling without regulatory hiccups. These startups also enjoy the perception of a low-risk investment with high potential returns, as a result of regulatory readiness and operational integrity.

Take, for example, B2B payment platforms that integrated RegTech-driven fraud management systems from the start. These startups not only managed to avoid costly breaches but also earned trust from enterprise clients, enabling faster onboarding and expansion. By focusing on fraud management from the beginning, they positioned themselves as reliable partners, which attracted additional funding and strategic partnerships.

Secure Pay Solutions, a startup offering B2B lending services that has prioritized fraud management, earned the trust of both clients and VCs. Their well-structured fraud prevention strategy became a key differentiator, helping them stand out in a crowded market and attract significant investment.

For B2B FinTech startups, integrating fraud management solutions from day one is first, a strategic imperative, and then a regulatory mandate. A robust fraud prevention framework can protect customer data, build investor confidence, and drive growth. Startups that recognize and act on this insight are better prepared to thrive in the competitive FinTech landscape and build themselves a secure and scalable future.